Thursday 31 December 2015

Is it worth being brand-loyal?

In our present world of endless material consumption, there are thousands of manufacturers who pitch their products to us in all manner imaginable. We end up buying, owning and utilizing the product after being influenced by advertisements. When we are buying a particular brand for the first time, we would sometimes seek the opinions of our friends or relatives who have possessed that brand before.

After that first purchase, our experience of the product's reliability, usefulness and suitability would influence our decision on the next time we buy a similar product. After going through a number of such experiences, we become convinced that the maker of the said product is top-quality and would have no qualms of buying anything else of the same name. This is part of the process of brand loyalty.

That would be the normal process for me although I cannot deny that some people do buy on impulse. Especially when an item is on offer so cheap. Such is the persuasive strength of commercials.

I am generally a brand-loyal person. I would normally stick to a particular make when the time comes for me to upgrade, replace or simply get new. When I do want to try a different brand, I would normally read up a bit to get more information.

Let's take the example of home electrical appliances. My old television set (the original bulky cathode ray tube type) was Philips. When I wanted to buy a VCD player, I went for the same brand. That TV set gave me great pictures and nice sound. It served me well for many years, undergoing two repairs along the way. I finally had to make the change when the third time it blacked out, the repairman said the parts needed are no longer available. Time therefore, to switch to the newer flat-screen TVs whose prices had fallen to within reasonable reach.

However, the new television set which I bought was not a Philips. I read a few consumer review websites and decided on a Hitachi. Not a very popular brand (Samsung and Sony are tops for flat-screens) and certainly not many outlets selling it. But I did manage to find a store in JB that sells it. This Hitachi has been in use for more than 5 years. It had a fault once while still under warranty. A call was made to the dealer who contacted the local service agent. The service guys came to my house the next day, diagnosed the problem, replaced the faulty component and the set was up and running in no time. I have not regretted making the switch to this different brand and when the time comes for an upgrade or replacement, I would probably go for a Hitachi again.

But it is the only Hitachi in the house. The other appliances are from different manufacturers. The refrigerator is a Samsung, running well. The washing machine was also a Samsung until being replaced recently by a Panasonic. The DVD player is a Sony. By the way, the Philips VCD player still works and is also hooked up to the Hitachi TV although I can't remember when the last time it was used.

The other Sony gadget that I have is a smartphone. I have been a loyal Sony mobile phone user for a long time, back from the days when they started off as Sony-Ericsson. My first SE mobile was a Walkman W660i (as seen in this Blogger profile pic). Sony was a bit slow in getting on the smartphone business. Samsung was leading by miles when Sony came up with their first model. But I still stuck to Sony when I made the switch to Android operating system. It was the small-screen entry-level Xperia X8. I later upgraded to Xperia V, which had a great camera. It hanged up on me once but a quick software fix at the local dealer solved the problem. Other than that, I was perfectly happy with the phone.

In September this year I resumed work at a friend's construction firm. He gave me a mobile phone plus line for business use. Rather than carry two phones, I decided to upgrade to a dual-sim handset. Naturally I opted for another Sony model. The new Xperia M5 Dual was launched just the month before and was attractively priced at mid-range with features approaching the top end. I made the purchase.

Just after over a month of use, the handset started to give me problems. It would suddenly switch off on its own and could not be turned back on unless attached to an external power source or a power bank. I returned the phone to the dealer who mentioned it as an `auto-off' problem. After a week, I called the dealer who told me that my phone is still with Sony Service Centre in Kuala Lumpur. No idea when it was coming back.

I logged on to the Sony Support website and sent an email. The reply came back, saying that it was a battery problem and my phone is expected to be repaired in one-month's time. Needless to say, I was very disappointed. How can a brand-new phone have such a problem? I then checked a few forum websites and found out that other M5 Dual owners worldwide also face the same situation. It is obvious that the M5 has a manufacturing defect.

I continued to send emails to follow-up on my case and even posted a message to their Facebook page. While the Sony personnel did reply to my emails and respond to my message, I felt that they were not doing enough to address the issue. At one stage, I even thought of cutting my ties with Sony, swallow my losses and buy a new phone from somebody else (perhaps an Asus Zenfone or, god forbid, an I-phone).

After the long wait, I now have my M5 back. It has been almost 2 weeks and so far it has been holding up pretty well. We shall see...

Beautiful phone. Bad first experience.

Happy new year to my dear friends and readers. May you all be in good health for the whole year to come.

Thursday 26 November 2015

Thursday 12 November 2015

The brief encounter...

Ashraf wakes up earlier than usual that day. The sleep of the night before was not sound. And now a full bladder is forcing him to leave the comfort of his bed.

He heads for the bathroom located at the back of the kitchen. It is not yet daybreak but the light from the streetlamps outside filters in through the rear windows. As he is about to turn towards the kitchen, he catches a glimpse of a familiar figure in the dim hallway by the entrance door. He freezes.

He recognizes his father who is putting on his shoes and looking ready to go out.

'Dad, is that you?' he asks, just to be sure.

'Yes, son. It's me. You are up early. I'm just about to go to work.'

Without missing a beat, the son asks another question, 'But you know you're dead, right?'

He sees the figure in the hallway smiling back. 'That indeed I am, my son. But I am going to work anyway. You take care now.... and tell your sister to finish reading the book that I gave her.'

The figure then makes a move for the door and without the need to open it, leaves the house like a fading mist.

The young man remains rooted to the spot. He wonders if he is dreaming or he has just really seen what he has seen. After a while, the urge to pee makes him realize why is up from bed this early.

He makes a shake of his head and walks towards the bathroom...

Saturday 31 October 2015

Johor Football Back To Glory

The Johor football team has created history tonight. They beat the team from Tajikistan to win the AFC Cup final, the first time a team from Malaysia has done it.

It was the narrowest of wins. A single goal against 3 in the net from the opponents which were overruled for offside. An element of luck perhaps, but having started as the underdogs and playing at a venue thousands of miles away from home, every single bit of good fortune is most appreciated.
For the past few years, the impact of Johor football in the national soccer scene has been obvious. Credit must go to the Tunku Mahkota for having the vision and leadership in driving this transformation. It brings to memory the glory days of the late 80's when Johor was the Malaysia Cup champion.

The last time I watched a match at the Larkin Stadium was when the team had Nasir Yusof aka The Professor marshalling the midfield. Maybe it is time again for me to sit in the stands at Larkin to enjoy the live atmosphere.

Congratulations to JDT!  Hope for more success to come.

A Singapore registered car in JDT colours. Pic obtained via Whatsapp circulation...

Monday 12 October 2015

Mobile blogging

The ability to blog while on the move has been in existence for quite a while now. With the advent of smartphones and tablets, all you need is a stable and preferably free WiFi connection, and you're good to go. Of course you can do it on your mobile data plan but you wouldn't want to use up your valuable quota on something as mundane as blogging, would you?

I'm trying out mobile blogging today just to see if it's a worthwhile effort. It's a real challenge to type on the small screen of a mobile phone but the predictive text input of the SwiftKey keyboard seems to be proving its worth.

I am now in the waiting room of the urology clinic at Puteri Specialist Hospital, accompanying my mother on her scheduled check-up. It's still a while to go before her turn to meet the doctor. Since PSH is kind enough to offer free WiFi, I thought I might just type out something. Browsing the social media gets to be boring after a while.

So what are the other waiting patients doing? Understandably about half are looking at their phones. Maybe a third are snoozing. The rest are simply keeping silently to themselves, probably wondering why life is an endless waiting game...